RiRi partners with UK high street brand River Island
River Island has announced an exclusive collaboration with Rihanna who will be designing her first clothing collection for the UK high street store.
Ben Lewis, River Island’s, chief executive commented: ‘We are thrilled to be collaborating with Rihanna and to be the first fashion brand to work with her in this way. Rihanna is a style icon, from street to chic she enjoys her fashion. Rihanna will be designing the collection and we will be sharing our fashion experience with her to develop a range her fans will love.’
The r&b singer, said: ‘I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.’
The capsule collection will launch in Spring 2013.
Posted by Sophia A Jackson